But it’s not all been plain sailing for the promenade hotel since it was built in 1933 by the London, Midland and Scottish Railway.
The year 2000 saw probably the worst moment in its history when it closed its doors after the kitchen was condemned by environmental health, and then the hotel’s heating system broke down.
There was brief hope for Morecambe’s ‘White Hope’ the following year as rich businessmen Jared Brook and Lincoln Fraser bought the hotel and revealed ambitious refurbishment plans.
But by 2002 Brook and Fraser were under investigation by the Serious Fraud Office as their company collapsed owing £150 million.
Into the breach came Urban Splash who bought the building in January 2003 and planned a full restoration combining the hotel’s original art deco features with a modern makeover to attract the 21st century customer.
Restoration work began in June 2005 and then in June 2008, the Midland finally reopened looking as good as ever.
In April 2009, Urban Splash announced a partnership with English Lakes Hotels to manage the Midland Hotel.
More recently, in December, The Midland became the property of The Inn Collection Group having been purchased for an undisclosed sum from its previous owners, Clitheroe-based charity The Lancaster Foundation.
Today, the hotel stands poised to take pride of place next to the Eden Project Morecambe.
These pictures from our archives remember some of the key moments for The Midland and include a look back at some of the events it has hosted over the years,
In case you missed them: 21 nostalgic pictures capture a bygone era in Morecambe

. Midland memories
A sign advertises double rooms from £33.50 at The Midland before its 2000 closure. Photo: NIGEL SLATER

. Midland memories
Dame Thora Hird outside the Midland Grand Hotel in Morecambe, where the BBC were filming. Photo: GARTH HAMER

. Midland memories
Smashed windows at Morecambe's Midland Hotel during the years it was closed. Photo: Ingrid Kent

. Midland memories
One time general manager of the Midland Grand Hotel, Tudor Williams, with a model of what the hotel could look like after renovation. Photo: Nigel Slater



. Midland memories
The iconic Midland Hotel celebrated its official reopening in July 2008 with an exclusive black tie event. From left are: Paul Heathcote, Heathcote’s Restaurants and wife Gabby; Miles Falkingham, Union North; Lesley Lloyd, Chairman of Lancashire and Blackpool Tourist Board and her husband Tim. Photo: Submit

. Midland memories
The first members of the public queue for a look inside the hotel at the grand opening in 2008. Photo: National World

. Midland memories
Coffees all round at the grand opening of The Midland. Photo: Jason Bellinger

. Midland memories
Paul and Michael Huett, brothers who worked on the rebirth of the Midland Hotel. Photo: Submit

. Midland memories
Crowds gather outside the hotel for the grand opening in 2008. Photo: National World


. Midland memories
Renovation work under way at the hotel in the 2000s. Photo: Mark Pearson

. Midland memories
Nigel Ward and Joan Downie brave the rain for a glimpse of the renovated hotel at the grand 2008 reopening. Photo: National World

1. Midland memories
A sign advertises double rooms from £33.50 at The Midland before its 2000 closure. Photo: NIGEL SLATER

2. Midland memories
Dame Thora Hird outside the Midland Grand Hotel in Morecambe, where the BBC were filming. Photo: GARTH HAMER

3. Midland memories
Smashed windows at Morecambe's Midland Hotel during the years it was closed. Photo: Ingrid Kent

4. Midland memories
One time general manager of the Midland Grand Hotel, Tudor Williams, with a model of what the hotel could look like after renovation. Photo: Nigel Slater