Lancaster marketing agency brings winter wonderland to Boots HQ for cough drop campaign
A Lancaster marketing agency has achieved national success with its latest campaign.
Noise Agency was tasked with promoting a herbal sweet and cough drop for Boots and launched a campaign at the national head office in Nottingham.
Swiss herbal sweet and cough drop manufacturer Ricola asked Noise to bring their brand to life within the central atrium of Boots’ national headquarters, and expectations were high.
The brief was clear, Ricola tasked Noise Agency to present their Honey Lemon Echinacea cough drops in a high impact, memorable and meaningful way to the 3,800 Boots head office staff, with the
main event being a lunchbreak marketing activation for all staff who wished to attend.
Alongside the marketing campaign, Noise created and delivered animated Alpine snow scene promotional videos seen on 3,800 Boots Head Office employee computers and communal TVs beforehand, creating excitement and anticipation of Ricola’s arrival at Boots headquarters.
The presentation of the Ricola activation conveyed Ricola’s Swiss heritage and natural herbal properties in an authentic, exciting and timely way fitting the Boots theme of promoting winter wellness during the cough and cold season.
On the day Boots staff excitedly arrived at Ricola’s winter wonderland in the Boots headquarters’ central atrium, drawn in by the sound of “Riiiiiiicolaaaaaa!” and Alpine cowbells ringing through the head office halls.
Boots staff took part in the Alpine Ski Simulator, virtually ski jumping as far as possible, threw snowballs to score as high as possible on the snow can alley game and finally took Swiss alps selfies on the ski lift photobooth, with high scorers and winners from all games winning prizes including a Mammut ski jacket, exclusive special edition Ricola branded merchandise and packs of Ricola cough drops.
Ricola and Boots Head Office deemed the marketing activation created and delivered by Lancaster’s Noise Agency a huge success that strengthened the partnership between Ricola and Boots at a key seasonal moment, and vastly increased Ricola brand awareness within Boots Head Office, with comments including “we have marketing activations from brands daily, and that was the best activation we’ve ever had!” from one Boots HQ staff member.