A tandem dive from Schmidt and Marco, stunt divers at Morecambe. One dives into the Super Swimming Stadium pool with the other astride his hips, in July 1939. Photo: Photo by Fox Photos/Getty Images
This holidaymaker had to use force to entice her companions into the sea for a bathe during their Whitsun holiday in Morecambe. Photo: Hulton Archive/Getty Images
Expert divers Schmidt and Marco make a thrilling double dive, one riding on top of the other, from the top board of Morecambe's open air Super Swimming Stadium on July 15 1939. Photo: Fox Photos/Getty Images
Chairs brought from the Berengaria ship, which was being broken up at Jarrow, being used to furnish the chalets at the new luxury Middleton Tower Holiday Camp ahead of its opening. Photo: Hulton Archive/Getty Images
A view of the front elevation of the Midland Hotel in Morecambe circa 1935. Designed by architect Oliver Hill and built in 1932-33 by the London Midland & Scottish Railway, the Midland was the first Art Deco hotel in Britain and featured decorative work by sculptor Eric Gill. Photo: Herbert Felton/Herbert Felton/Getty Images
Morecambe Carnival is held in a gale. Owing to the disastrous weather, the Carnival Queen, Miss Eleanor Haslett, did not wear her robes. She is pictured here with her attendants eating sandwiches of ox, with the Mayor and Mayoress, Alderman T. and Mrs Waite. Photo: Hulton Archive/Getty Images