Morecambe's Midland Hotel manager 'heartened' by strong occupancy despite Covid-19 pressures

This month, Morecambe BID launched a campaign called Simple Pleasures, aiming to attract people from across the North West who enjoy fresh sea air, stunning views and outdoor activities.

Mark Needham, General Manager at the Midland Hotel, one of the town's main visitor attractions, said it was great to see guests enjoying themselves at the venue once again.

"Sound planning has been crucial in ensuring guests at the Midland have the same enjoyable experience they were used to before Covid-19, but in the safest way of course," he said.

"Clear concise signage within the hotel and pre-stay communication ensure our guests feel confident we are compliant and that they too adhere to government guidelines when they are staying with us, without compromising their desire to stay and enjoy the North Lancashire coast and surrounding areas of outstanding natural beauty.

"Occupancy is strong for the time of year which is heartening.

"It’s great to be see lots of guests back at The Midland enjoying themselves again."

Tom Powney, chair of Morecambe BID and himself a businessman in the town, said: “‘Simple Pleasures’ is all about switching off the internet, putting the mobile phone away and coming to Morecambe to dig sandcastles with the kids, walk the dog on the beach and experience the natural beauty of our bay.

“Morecambe is the perfect option for people looking for a short break full of nostalgia, fresh air and simple, pleasurable activities for all the family.”

Mark added: "We are committed to ensuring the welfare and safety of both guests and staff and have implemented new policies and procedures in line with best practice from around the world and all government guidelines. We continue to respond promptly to any new or amended guidance issued by the Government, updating our policies accordingly. Our aim is for our guests to feel comfortable, safe and secure whilst enjoying all that Morecambe and the surrounding area has to offer.”