Morecambe hotel set to re-open next month under new ownership

The Strathmore in Morecambe is due to re-open in June after previous owners Shearings Hotels went into administration.

Wednesday, 5th May 2021, 1:13 pm
Updated Wednesday, 5th May 2021, 1:14 pm

The hotel in Marine Road East will re-open as part of the Coast and Country Hotel Collection, a newly formed collection of former Shearings Hotels, which is seeking to reinvigorate the hotels’ offering, helping to showcase their amenities and locations.

Shearings Hotels went into administration in May 2020, and it was feared that many of its hotels - including Liberty's Hotel in Blackpool - would remain closed indefinitely.

However, under new ownership and following a Hotel Management Agreement with Bespoke Hotels, Liberty’s opened briefly last year until the latest lockdown forced the doors to close again.

The Strathmore Hotel is set to re-open in June.

Now, both properties are set to reopen as lockdown eases – with the 47-bedroom Strathmore Hotel set to open on June 1.

As part of their reopening the hotels are looking to recruit heavily within their local communities, with more than 30 jobs on offer at the Strathmore, while the Liberty’s is looking to offer 20 new roles.

Applicants are welcome to enquire about the positions available.

Paul FitzGerald, portfolio managing director, said of the plans for the collection: “Given the enormous challenges of the last few months, we’re delighted to bring these properties back to market.

Liberty's Hotel in Blackpool.

"Integral parts of Lancashire’s hotel offering, we know their initial closure was felt keenly amongst their respective communities.

"Now though, with reopening plans in place, we’re able to offer not just jobs and wider tourism opportunities, but hospitality services that people can engage with as restrictions lift.

“With the country having been unable to enjoy the delights of hospitality for so long, everyone is eager to enjoy themselves post lockdown, and as people are starting to realise these properties are reopening, we’re already seeing keen interest to book – something that bodes really well for their future success.”

Elaborating on the hotels’ objectives, Paul FitzGerald said: “Our renewed focus with reopening is on attracting those seeking leisure breaks and welcoming local residents to sample the restaurants, bars, and wedding and event spaces on offer as we look to restore the hotels’ local hero status and develop a close bond with communities.”

The other reopening hotels within the collection are spread across 33 well-established leisure destinations in England, Scotland and Wales and includes properties located in celebrated spots such as the Windermere Hotel in Windermere, Cumbria, The Caledonian in Fort William, the Highlands and The Ship & Castle in St Mawes, Cornwall.

Many of the hotels, as their collective name implies, are within areas close to coastal or rural attractions and offer clients a base to visit established regional tourist attractions or take part in active outdoor pursuits including so much in demand after months of lockdown.

Alongside the hotels, the portfolio will also include Derwent Manor Apartments, a set of 19 self-catering apartments in Keswick, Cumbria, that is aiming to reopen to guests in April.

Thomas Greenall, Managing Director of Bespoke Hotels, said: “Coast & Country Hotel Collection is made up of some prominent local hotels in some wonderful and well-established leisure locations and we’re thrilled to be able to facilitate their reopening. We know the initial closures of many of these properties caused a real stir in their local communities last year, so we hope they’ll be keen to embrace their reopening and support the individual hotels in their endeavours.”

He added: “We hope this will be regarded as a very positive move for the industry – delivering jobs, support for communities and vital trade for suppliers and ancillary businesses.”

As part of reopening, Coast & Country has sought to actively re-employ previous staff, whilst also looking to offer new roles to those keen to join the hospitality industry and provide much needed jobs for people across the UK.

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