While the charity has continued to support the NHS on the frontline and provide advanced pre-hospital care to patients in need across the region, NWAA has lost an estimated £71,000 each month in revenue since the first national lockdown.
Relying solely on public and corporate support to raise £9.5m year, the amount it takes to remain operational, the pandemic has had a severe impact on the organisation: store closures, cancelled fundraisers and postponed events have seen funds dip significantly.
Sarah Naismith, director of Income and Engagement at the North West Air Ambulance Charity, said: “Covid-19 has disrupted everyone’s lives, it’s threatened to grind down our friends in the NHS, and it’s placed financial and operational strain on our charity. The crew have continued their life-saving work every day, supporting the NHS and working side by side with the ambulance service. However, the disruption to our fundraising revenues is significant and we don’t take sharing this news lightly.
“Without funding, we may not be able to continue to make a critical difference to patients. For 21 years, we have always been blown away by the generosity of our supporters, and we wouldn’t be here without them. With our work at greater risk than ever before, any donations will allow us to continue to reach and treat patients in need, and give them the best chance of survival. Help us help people across the North West.”
To donate to the charity, text HELPNWAA5 to 70085 to donate £5*, or visiting www.nwaa.net/emergencyappeal.