The move looks likely with an application from B&M for a premises licence to sell alcohol at the former gym.
Notices have been posted on the front door and side door of the building which closed as a gym in October 2020.
The notice says that B & M Retail Limited has applied to Lancaster City Council for the grant of a premises licence in respect of B&M store, (former sports and fitness) Unit A, Hilmore Way, Morecambe, LA4 4DD to allow off sales of alcohol and opening hours of 7am-11.30pm seven days.
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Builders could be heard doing construction work inside the former gym on Thursday.
Shoppers have said on social media that they have been told B&M is moving into DW Gym.
B&M have been approached for comment but have so far not responded.
View the premises licence application here