Stagecoach helps Lancaster residents bust the myths about bus travel
The event focused particularly on the myth that buses are expensive...
Stagecoach has been helping people in Lancaster challenge some of the common myths surrounding bus travel as part of Catch the Bus Month 2026.
Stagecoach colleagues were in the city centre last Monday, next to Lancaster City Museum, speaking with members of the public about their experiences of bus travel and helping them find the best value ticket for their individual journeys.
The event focused particularly on the myth that “buses are expensive”, with the team on hand to explain the range of ticket options available and answer questions about travelling by bus.
Visitors were also encouraged to download the Stagecoach app, which provides journey planning, live travel information and mobile ticketing, while timetables and freebies were available throughout the day.
Bus users also attended the event, giving local people the opportunity to provide feedback about their experiences and help inform future improvements to bus travel.
The Lancaster event was part of Stagecoach’s Catch the Bus Month 2026 Myth Busters campaign, which is challenging outdated perceptions of bus travel and encouraging more people to consider the bus for everyday journeys.
The campaign follows strong demand for affordable bus travel during August, when more than 280,000 journeys were made by young people across Cumbria and Lancashire through the Government’s temporary Kids Go Free scheme.
The scheme gave children and young people the opportunity to travel free by bus throughout August, helping families get out and about during the school summer holidays.
Tom Waterhouse, Managing Director of Stagecoach Cumbria and Lancashire, said: “It was fantastic to meet people in Lancaster and have some really positive conversations about bus travel.
“Events like this give us a valuable opportunity to listen to our customers, understand the questions they have and help people find the best value option for the journeys they make.
“Catch the Bus Month is about challenging perceptions, but also listening and being honest about where we can do better. We want more people to give the bus a try and discover the benefits for themselves.”
Catch the Bus Month runs throughout September, with activities and initiatives taking place across the UK to encourage more people to consider bus travel and make it part of their everyday journeys.