The family owners of a Lancaster holiday park celebrated English Tourism Week by shining the spotlight on a local craft brewery.
Moss Wood caravan park in Cockerham said that the England’s annual tourism event is a great chance to show how visitors to Lancashire are helping to support small businesses.
It’s done so this week by appointing Farm Yard Ales, also based in the village, the park’s main supplier of beers and lagers for thirsty holiday guests.
Moss Wood’s Henry Wild says that, according to tourist board research, his park generates more than £1.2million of visitor spending each year.
Much of this, he says, benefits family-run enterprises in north Lancashire, many of which depend heavily on tourism for their livelihoods and the jobs they provide.
Farm Yard Ales, says Henry, now joins the many other locally-made products – from potato crisps to black puddings and toffees – in which his park shop specialises.
The micro-brewery was brainchild of Steven Holmes who works on his family’s long-established farm just outside Cockerham where Farm Yard Ales is based.
It began brewing just eight months ago ago, part-funded by the European Agricultural Fund for Rural Development, and has since won an enthusiastic following in and beyond the county.
Henry, whose father Syd started the business more than 40 years ago, said: “Lancashire has some of the very best producers in Britain. Many of our guests are already getting the taste for Farm Yard Ales as well as our other local goods, and often leave with shopping bags full of memories to take back home!”