Roger Salmon column

Roger Salmon
Roger Salmon

A study of 2,012 UK pet owners has revealed more than three-quarters (77 per cent) believe that their pet’s health is as important or more important than their own.

According to the research 16 per cent of the owners visit their vet more often than their own doctor, suggesting that owners are taking on board messages to seek expert health care advice for their pets.

The study-which also found 86 per cent of participants turn to vets as a trusted source of advice on pet health-was carried out to mark the launch of a revamped website.

The campaign to encourage owners to seek expert preventative health advice for their animals, was created in response to figures which, said the organisation, show many owners neglect to take measures such as vaccination and worming.

Elsewhere in the study, three priorities for how owners choose a veterinary practice were identified:

nExpertise of the staff (69 per cent)

nConvenience of the location (67 per cent)

nCleanliness and modern facilities(38 per cent)

The research also examined the welfare factors owners consider are most important, citing a safe environment for their pets to live and sleep (80 per cent), access to nutritious food and water (76 per cent) and access to expert health care (42 per cent).

This shows how seriously British pet owners take the health care needs of their animals and the love they clearly have for their pets.

I Heart My Pet Campaign is calling on all owners to share this love by getting involved with the campaign and visiting the revamped website for independent advice to keep their pets healthy and happy all the year round.

The new website contains information on animal care in a new fresh format.

It is interactive and designed for use with mobile devices.

For more information visit