Jane Binnion column

Jane Binnion.
Jane Binnion.

There has been some really good progress social media-wise recently.

A few months back I started raising the idea that our health service could be using social media to take prevention and information campaigns out to people, rather than relying on people coming into the buildings to find things out.

To me using the available digital tools to get information out to the UK’s 24 million plus daily Facebook users just makes total sense.

So I am very pleased to see useful and interesting information from NHS Choices coming into my Facebook stream every day.

They are paying for these posts to be put in front of us and I hope to soon find out more about how well these are working.

So far they have nearly 69,500 page likes, so they must be doing something right.

Then on Friday I took a trip to London, to the Department of Heath, to deliver a session to a number of the regional reps that make up Healthwatch England - our region is of course Healthwatch Lancashire (twitter @HW_Lancashire ).

Healthwatch is the independent consumer champion for Health & Social Care, with statutory powers and I was absolutely delighted to have been asked to work with them on their social media strategy and how they will engage with their local communities.

For me it’s wonderful to see 2014 coming to a close knowing that organisations like that are doing what they can to listen to and be where the people are, rather than just expecting people to find them.

Organisations that are still resisting using social media are failing to grasp what a fantastic set of free tools they have at their finger tips that enable them to listen to, share information with and engage with their community.

2015 is going to be seeing an even greater demand for transparency and accountability before people will put their trust in an organisation, so I’m expecting to see a lot more creativity coming into play.

Bring it on.