This week I’ve had to turn my back on the antiques centre (leaving it in the capable hands of my son and the staff), while I’ve concentrated on the Lancaster Food and Drink Festival, which takes place at the Leisure Park this weekend.
This is the fourth year we’ve organised it and every year, I promise myself that I will try and not work so hard, but without fail, I end up shattered once it’s all over.
When we talked about whether the food festival would happen again this year, I promised Gloria, my wife, that I would let Jimmy (my son) do more and take the lead.
I work in conjunction with a great team of people at Lancaster Brewery and Countrystyle Meats Farm Shop, so I could (if I’m honest) take slightly more of back seat than I do.
However, I‘ve never been happy with being an observer; I have always worked hard, needed very little sleep and my work is my life.
There’s nothing I love more than seeing the Leisure Park full of visitors with crowds enjoying the attractions and the resulting success of all the teams hard work.
The food festival is the busiest weekend of the year and I love all the planning, organising and the general buzz of it all, and I don’t relax until that very last visitor has left the site on the last day.
This year we are trying something new.
Morecambe and Lancaster has plenty to offer over the bank holiday and speaking to visitors through our market research, we understand their need to have plenty of time to browse the many stalls, get something to eat and simply relax and enjoy the atmosphere.
With this at the forefront our minds, this year we are running the event over three days (Saturday, Sunday and Monday May 2, 3 and 4) between the hours of 3pm and 9pm.
We are hoping our visitors will come and enjoy the lighter, warmer evenings and be able to enjoy the event with their family and friends.