Supermarket Morrisons is expanding its home delivery service nationwide and offering non-food products to online customers for the first time under a new deal with partner Ocado.
The UK’s fourth biggest grocery chain has renegotiated its agreement with online supermarket Ocado to allow it to store-pick orders, doubling the reach of its delivery.
Morrisons.com serves around half of UK households, largely across central England, but currently does not deliver to areas such as the South West or Scotland.
Chief executive David Potts said the changes will see it reach millions more customers.
He added: “The new investments in online growth are further examples of Morrisons building a broader business and will allow millions more customers all over Britain to enjoy Morrisons’ good-quality fresh food and great value for money.”