North West Air Ambulance is calling for heli heroes to mark their National Air Ambulance Week.
The charity already has many heroes who volunteer for them including a couple from Cowan Bridge.
Anne and Peter Burrow lost their son Edward in February 2000. Edward was involved in an accident at work which left him with severe burns.
He was airlifted to Royal Preston Hospital but sadly lost his life.
The couple have been representatives ever since.
Through fundraising events, talks and presentations, the couple, alongside others, have raised thousands for the charity.
Anne also spends time as a volunteer in the Kirkby Lonsdale retail shop on a weekly basis.
Mrs Burrow said: “We are very grateful to the North West Air Ambulance Charity for the service it gave our son.
“The charity enabled Edward to receive quality treatment and the team were an excellent comfort during what was a difficult time, this is why we decided to support them.”
As part of the campaign, which will run until September 28, the charity is asking for supporters to do something heroic to raise funds for the North West Air Ambulance.
Jenny Haskey, head of fundraising at the North West Air Ambulance Charity said: “We are completely reliant on donations from our ‘Heli Heroes’ to keep our charity going.
“We’re so grateful to Anne and Peter for their commitment and generosity in assisting and collating monies raised that go a long way to keep our three helicopters flying and saving lives across the North West.”
Supporters can text HERO to 70300 to donate just £3.
For more information visit http://nwaa.net/heli-hero or contact 0800 587 4570.