Plans have been submitted to turn a Morecambe car workshop into a YouTube studio.

Agents for MST Systems strongman training, Planning Geek of Waterham, have applied to change the use of the motor vehicle workshop, parts, repairs and sales office.

The application relates to the rear unit (unit 14C) within a two-storey building containing three separate units on the north east side of Northgate on White Lund Industrial Estate.

A supporting planning document says: “The proposed use will solely utilise the space available within the existing unit to store the extensive strong man equipment (due to its nature, this involves storage of large items of equipment such as cars to dead lift, sandbags and atlas stones) to be used for filming within the unit.

placeholder image — Northgate, Morecambe.

“The proposed use will support the employment of 13 staff who will utilise the site at various times in order to film material for the MST Systems YouTube channel.

“These staff will access the site individually, with a maximum of five site users accessing the unit at one time.

“The proposed business hours will fall within normal 9am – 5pm trading hours, with users most likely to access the site between noon and 4pm.”

It goes on: “MST Systems is a well-established business operating in the strength and conditioning sector with a significant international profile.

Sandbags and other strongman equipment would be stored in the planned film studio.

“Its YouTube channel has in excess of 12,000 subscribers, with close to 300 videos already produced, reflecting consistent output and established demand for its content.

"This presence is reinforced across wider social media platforms, including over 38,000 followers on Instagram and a further 3,900 on Facebook.

"These figures demonstrate that MST Systems is not a start-up enterprise but a business with an established brand, a proven audience, and demonstrable capacity to generate sustained engagement.

"In addition to its digital presence, MST Systems has a strong reputation for coaching and developing world-class athletes who compete at the highest levels of strength sport.

"A dedicated filming studio is essential to allow safe use of equipment, appropriate set layouts, and the technical infrastructure necessary for high quality production.”

Councillors have yet to make a decision on the planning application.

View the planning application reference number 25/01035/FUL at https://www.lancaster.gov.uk/planning/view-applications-and-decisions