New film showcases the beauty of Lancashire

The “This is Lancashire” short was commissioned in collaboration with BBC Radio Lancashire and produced by local videographer Rory Cocker, who is known for Instagram channel Preston Pulse.

Showcasing some of the key landmarks across the county, the video references places that tourists and visitors have claimed resemble others across the UK and beyond.

Highlighting the beauty that can be found on our doorstep, or when visitors are reminded to look up.

The film was premiered at the BBC Radio Lancashire Make a Difference Awards in September, as just one part of the celebration of Lancashire and its people.

It was then kept under wraps until it was revealed to the public via the Marketing Lancashire and Visit Lancashire social media and YouTube channels to mark Lancashire Day on Thursday November 27.

Vikki Harris, marketing and partnerships director of Marketing Lancashire, said: “Lancashire has always been a ‘Grand Day Out’. A place to make unforgettable memories with family and friends, full of impressive landmarks, beautiful locations and fun-filled attractions that generations enjoy and love together.

"This Lancashire Day, we wanted to remind people of the beauty of the region and how much can be seen and visited, often without as many crowds and large entry fees as the ‘dupes’ they are compared to.

“This is Lancashire is our way of highlighting just some of the incredible attractions and stunning scenery that can be found in the region, and it was a pleasure to work on this alongside BBC Radio Lancashire.

"I was so proud to see the work on screen and to be a part of the celebration of amazing Lancashire locals at the Make a Difference Awards in September.”

The film has been viewed more than 67,000 times so far, with social media activity reaching more than 5.7m accounts, the #LancashireDay hashtag gaining 1,660 mentions, and media coverage as a direct result of Marketing Lancashire’s activity had a potential audience of more than 23m people worldwide.