Frontierland originally operated as West End Amusement Park, Fun City and Morecambe Pleasure Park from 1906 to 1986 before being transformed into Frontierland for the 1987 season, in an attempt to defeat dwindling visitor numbers.
Popular rides at Frontierland included The Wild Mouse, the Log Flume, The Rattler, Noah’s Ark, Stampede, Teacups and Parrot rides and the Sky Ride.
Rides such as a 150-foot (46 m) Big Wheel were introduced.
In 1993 Frontierland received the "Space Tower", (the Polo Tower) a 150-foot (46 m) gyro tower.
MD of Blackpool Pleasure Beach Geoffrey Thompson signed a contract allowing a telephone mast to be placed at the top of the tower for 20 years meaning that the "Polo Tower" could not be taken down until the contract had expired.
In 2000, Frontierland was officially closed down.
Morecambe’s Polo Tower was finally demolished in 2017 and sent for scrap.
Frontierland was bought by Lancaster City Council in 2021 and is currently seeking interested parties to help it kickstart the regeneration of the site in Morecambe.

. Frontierland Morecambe over the years
Frontierland Morecambe (unknown date). Picture by Darren Andrews. Photo: DARREN ANDREWS

. Frontierland over the years
1992 Local Preston cub scouts enjoy their day out at Frontierland, Morecambe. Photo: Staff

. Frontierland over the years
Texas Tornado rollercoaster at Frontierland in Morecambe, built in 1927. Photo: Send in

. Frontierland over the years
Fire ripped through one of the rides at the former Frontierland site Morecambe. (unknown date). Photo: Nigel Slater

. Frontierland over the years
Bungee Wedding. Newly married Steve Bentley and his bride Sheryl Bentley (formerly Jinks) prepare to hit the heights on the Bungee Ride on Morecambe's Frontierland after their wedding. Photo: Peter Wilcock

. Frontierland over the years
Bungee Wedding. Newly Married Steve Bentley and his bride Sheryl Bentley (formerly Jinks) prepare to hit the heights on the Bungee Ride on Morecambe's Frontierland after their wedding. Photo: Peter Wilcock

. Frontierland over the years
Flower girl Gemma Bougen (8) with Linda and Keith Hughes who were married in the Crazy Horse Saloon, Frontierland, Morecambe. Photo: Lorne Campbell

. Frontierland over the years
Former Prime Minister Baroness Thatcher stands next to a carousel horse named Maggie during a visit to Frontierland, Morecambe. Mrs Thatcher toured the Theme Park as part of the Conservative Party election campaign. Photo OWEN HUMPHREYS/PA. Photo: by Owen Humpherys

. Frontierland over the years
The Crazy Horse saloon at Frontierland in Morecambe. Photo: submit

1. Frontierland Morecambe over the years
Frontierland Morecambe (unknown date). Picture by Darren Andrews. Photo: DARREN ANDREWS

2. Frontierland over the years
1992 Local Preston cub scouts enjoy their day out at Frontierland, Morecambe. Photo: Staff

3. Frontierland over the years
Texas Tornado rollercoaster at Frontierland in Morecambe, built in 1927. Photo: Send in

4. Frontierland over the years
Fire ripped through one of the rides at the former Frontierland site Morecambe. (unknown date). Photo: Nigel Slater