Frontierland originally operated as West End Amusement Park, Fun City and Morecambe Pleasure Park from 1906 to 1986 before being transformed into Frontierland for the 1987 season, in an attempt to defeat dwindling visitor numbers.
Popular rides at Frontierland included The Wild Mouse, the Log Flume, The Rattler, Noah’s Ark, Stampede, Teacups and Parrot rides and the Sky Ride.
Rides such as a 150-foot (46 m) Big Wheel were introduced.
In 1993 Frontierland received the "Space Tower", (the Polo Tower) a 150-foot (46 m) gyro tower.
MD of Blackpool Pleasure Beach Geoffrey Thompson signed a contract allowing a telephone mast to be placed at the top of the tower for 20 years meaning that the "Polo Tower" could not be taken down until the contract had expired.
In 2000, Frontierland was officially closed down.
Morecambe’s Polo Tower was finally demolished in 2017 and sent for scrap.
Frontierland was bought by Lancaster City Council in 2021 and they are currently seeking interested parties to help kickstart the regeneration of the site in Morecambe.
1. Frontierland Morecambe
The cable car ride going over the Ranch House at Frontierland. Picture courtesy of Mac D McAllister. Photo: Mac D McAllister
2. Frontierland Morecambe
The ghost train at Frontierland in Morecambe. Picture courtesy of Mac D McAllister. Photo: Mac D McAllister
3. Frontierland Morecambe
The Wild Mouse ride at Frontierland in Morecambe. Picture courtesy of Mac D McAllister. Photo: Mac D McAllister
4. Frontierland Morecambe
One of the games stall at Frontierland in Morecambe. Picture courtesy of Mac D McAllister. Photo: Mac D McAllister