More readers for new look Guardian

The Lancaster Guardian’s conversion from broadsheet to tabloid has led to a rise in sales.

The Guardian was one of only 25 weekly newspapers around the country to record a circulation increase in the second half of 2011.

The Audit Bureau of Circulations (ABC) said an average of 14,688 copies of the Guardian were sold each week between July and December, a rise of 6.5 per cent compared to the second half of 2010.

The percentage increase ranked the Guardian at number eight in the national league table.

On May 19 last year, the Guardian was relaunched in a new look compact format after 174 years as a broadsheet newspaper.

Editor Steve Brauner said: “This is a fantastic result and a testament to a tremendous amount of hard work by our dedicated staff.

“We strive to deliver the best coverage of local news and information and we are delighted that more and more readers are turning to the Lancaster Guardian.”