A driving force behind the Lancaster Music Festival will spread its word in Brazil later this month.
Ben Ruth has been invited to speak at the International Music Conference in Curitiba in the South American country.
Ben, Lancaster Music Festival co-ordinator, said this is a real honour ahead of the city’s eighth music extravaganza taking place from October 13 to 17.
“Many people who visit Lancaster for the first time during the festival regularly come back at other times to enjoy the city’s thriving live music venues, architecture and stunning location and so we want to ultimately showcase Lancaster’s music scene not just nationally but also internationally,” he said.
“Being invited to give a presentation about the festival at the International Music Conference certainly suggests the international message is taking root.”
The Lancaster Music Festival is expected to be even bigger this year with several new venues signing up to take part and artists from all over the world applying to perform.
The festival is expecting to break last year’s record of 50,000 attendees and injecting an estimated £1.7m into the local economy.
Applications from more than 250 local, national and international acts have been received and the Festival Team in conjunction with festivalgoers and venues are now working through these to pick the cream of the crop to entertain this year.
The festival will once again feature a main stage at Lancaster Castle together with venues large and small throughout the city. New venues for this year include the Lancaster Brewery and the Cornerstone Community Café. For a second year running Lancaster Cricket Club will offer camping facilities to visitors.