A Lancaster gym is working alongside the Guardian, Morecambe Bay NHS Trust and St John’s Hospice to capture 500 people’s journeys to fitness.
3-1-5 Health Club in Caton Road launches its Shake It Up initiative next month, with the aim of helping 500 inactive and deconditioned people from across the bay to gain a level of fitness over three years.
In return, they will receive a subsidised membership for three years and will agree to be monitored for the first year, so that the gym can provide data to local GPs which will support their claim that they can help people living with various conditions to maintain a level of fitness.
The scheme is being backed by former Paralympic gold medallist Lady Tanni Grey-Thompson.
Ceri Smith, one of the owners of 3-1-5, said: “When we set up the business our first objective was that one day we would have a flagship club in Lancaster and work towards making the bay area the healthiest place in the country.
“There is so much in the news at the moment about things like diabetes and people being inactive.
“This area has one of the highest rates of obesity in the country.
“We have the magic drug here of exercise.”
Ceri said the scheme aims to take some of the strain off the NHS budget by keping people healthy and away from their GPs and hospitals.
She said: “The initiative will showcase the health and fitness industry, highlighting the knowledge and expertise of our instructors and prove that an alignment of resources to work on prevention and recovery are key factors reducing the strain on the NHS and improve people’s lives.”
At least £1m is being invested over the three years into this project in order to offer these benefits and ensure that clients complete the journey with tangible results.
Shake It Up launches on September 7, and anyone interested in taking part should contact programme coordinator Sandie Halpin by August 31, saying why they7 think they should be picked.
It is open to people of all ages who are inactive and/or have a specific condition. they will have access to both the gym equipment and the swimming pool over the course of the three year membership.
Email email@example.com or write to her at 3-1-5, Mannin Way, Caton Road, Lancaster, LA1 3PE.