The Environment Agency has teamed up with digital communications company EE for a new scheme to send flood warnings to mobile phone users.
EE customers registered in flood risk areas in Lancashire and Cumbria will receive messages from the Environment Agency’s Floodline Warnings Direct service, giving people valuable time to prepare.
The scheme is the first of its kind in England and follows a successful pilot in Staffordshire in March this year.
Since 2010, the Floodline Warnings Direct service has enabled the Environment Agency to automatically register and send warnings to 600,000 homes and business landline numbers, but this will be the first time that flood warnings will be issued directly through a mobile phone provider.
Jason Rees, EE’s Director of New Business, said: “This offers our customers a free and essential service.”