Rogue traders are targeted in operation

A woman annoyed with a cold caller.
A woman annoyed with a cold caller.

Lancashire Police joined police forces and trading standards teams across the UK to take action against rogue traders as part of a week-long national enforcement and awareness initiative.

Over 450 police and partners took part in Operation Rogue Trader 2014 in Lancashire, targeting criminals who pose as bogus officials or pursue elderly and vulnerable members of our communities to undertake unnecessary, substandard and financially inflated work to properties.

Between April 7 and 11, 1,627 homes were visited, along with 73 repeat victims and 29 new ‘No Cold Calling areas’ were established.

Officers also attended numerous community events and gave presentations highlighting the dangers that consenting to have work carried out by cold callers can bring.

Eighty seven traders were checked while carrying out repairs to properties and a total of 16 people were arrested during the operation for a variety of offences.

Chief Inspector Mike Adamson said: “Together with Trading Standards we have made a substantial contribution to safeguard some of our most vulnerable residents and to educate the community about the tactics used by rogue traders.”

Steve Playle, Trading Standards Institute Lead Officer for Doorstep Crime, said: “The activities of cold calling home maintenance rogues are often linked to the activities of distraction burglars and all the evidence shows that it is the elderly and vulnerable who are targeted.”