Baby-focused businesses are taking part in a new show in Lancaster city centre.
The day-long Babyfest takes place at Lancaster Library in Market Square from 11am-4pm on Sunday, April 21.
Companies will showcase products and services at the event, including baby clothing, wall art and hypno-birth.
It has been organised by Eleanor Postlethwaite, whose firm Photo Baby specialises in baby portraits.
Elearnor, a mum of two, has taken over from Babymaze in hosting the shows. When Babymaze stopped hosting its events last year, she felt it was important for them to continue.
As a member of the Ethical Small Trading Association she is a firm believer in supporting local trade to benefit the local economy.
“The baby show is a fantastic opportunity for local businesses in this field to network and introduce themselves to new parents,” said Eleanor, who lives on Green Lane in Lancaster and now employs an apprentice, Becky Hamer.
“We want the day to be a one-stop nourishing experience for mums and dads and their little ones.
“And more than anything we want to de-mystify parenting and celebrate the sheer joy of having a child in your life.”
The show is geared towards encouraging local trade and the first 200 visitors will receive vouchers for businesses such as Old Holly Farm, Jo Jingles and Bar 1725.
Babyfest is the first show of its kind to use Lancaster Library as a venue and take advantage of its central location.
“We’ve brought the show into town to encourage footfall and tie the event closer to Lancaster itself,” added Eleanor.
As well as supporting businesses, the show will try to educate and empower parents by informing them of the products and services at their disposal, both private and public.
Lancaster National Childbirth Trust will be bringing a mobile feeding and changing station and answering queries from new and expectant parents.
There will be representatives from a home-birth support group and advocates to talk about breast feeding.
There will also be baby-food making and cooking demos, movement and dance sessions, arts and crafts and a nursery rhyme themed fancy dress competition.
Photo Baby will be giving a free portrait session to everyone at the show incostume and there will be prizes for the best-dressed babies as well asgiveaways from sponsors.
Entry will be by a £1 donation to raise funds for Babyfest’s new charity Tigerlily Trust, which supports parents bereaved through still-birth.