Experts are to look at how business awards are run across the world in a bid to improve one of Lancashire’s top recognition schemes.
The North and Western Lancashire Chamber of Commerce has commissioned Lancaster University Management School (LUMS) to carry out research for the county’s Be Inspired Business Awards, known as the BIBAs.
They will look at how judging processes and marketing differ among awards programmes with findings expected to be revealed in January.
Chamber chief executive Babs Murphy said a significant five-figure sum had been invested preparing the research, adding: “We are now renowned as the best awards in Lancashire, but we want the BIBAs to be a national blueprint for how you run a business awards.
“This project will allow us to scour the globe for best practice and build this into the BIBAs experience people have come to expect from us.”
Dr Ellie Hamilton, associate dean for enterprise at LUMS, said: “We will be drilling down into the world’s elite business awards to find out the key ingredients which make them the best.
“This will ensure this becomes the DNA of the BIBAs’ judging process and continues to raise its status as one of the region’s leading business awards.”