New jobs in digital media firm buy out

The Fat Media team collecting their Prolific North Award
The Fat Media team collecting their Prolific North Award

Lancaster digital marketing agency Fat Media has been bought out by Cumbria-based entrepreneur David Durnford.

As part of the deal for an undisclosed sum, David’s Kendal-based digital agency, Motive Technology, will be rebranded as Fat Media.

The move will see the two companies joining forces to form one of the largest digital marketing agencies in the north of England.

Fat Media, which also has offices in Barrow and London, currently employs 68 specialists across an array of digital, marketing and technical disciplines. It will now expand to employ over 90, with Fat Media’s Spring Garden Street base in Lancaster remaining as the head office.

Mike Gibson, MD at Fat Media said: “We’re immensely proud of the phenomenal growth story of Fat Media over the past nine years. Our aim was to continue this growth long into the future and to do that we needed the external investment and experience to take us to the next level. After huge interest it was an easy decision to work with David. His track record is second to none and it is going to be a pleasure working with him to take Fat Media forward.”

Fat Media work with a host of brands across the North West including St Helen’s Rugby League, Blackpool Winter Gardens and Lakeland, and national and international clients in the shape of Servisair, Glaxo SmithKline, Warburtons and Mitsubishi.

Kendal based Motive Technology also have an impressive client portfolio, with Macdonald Hotels, Jessops, The Stobart Group and Yotel amongst their most recent work.

The acquisition was done through David’s company Netfonics Holdings, which was set up after he sold cable operator Smallworld to Virgin Media. David said: “I’m delighted to become involved with Fat Media. I’m really looking forward to working with all the team here as we look to expand and become one of the top digital agencies in the country.”

This month, Fat Media also picked up a Highly Commended award in the Large Digital Agency category at the Prolific North Awards in Manchester.