More backing for the BIBAs as deadline looms

Gary Iddon of Virgin Trains, which is to sponsor an award category.
Gary Iddon of Virgin Trains, which is to sponsor an award category.

The company which manages Lancaster railway station has given its backing to the county’s popular business ‘oscars’ as entries flood in.

Virgin Trains will sponsor the ‘excellence in customer service’ category at this year’s Be Inspired Business Awards, the BIBAs.

With just weeks to go before the deadline for entries close, judges are urging people to prepare their applications.

Gary Iddon, general manager of Virgin Trains in the North of England, said: “Virgin Trains are passionate about customer service, it’s one of our most important core values.

“Being involved with the BIBAs and recognising companies in Lancashire that have the same mindset as us is pleasing and rewarding.

“We have supported the BIBAs for many years and are delighted to be involved for 2014.

“Virgin Trains wishes all entrants the best of luck.”

Lancaster University held two boot camp-style workshops to help businesses seeking to apply for one of the 18 prizes.

Awards organisers the North and Western Lancashire Chamber of Commerce also undertook a research project with Lancaster University Management School (LUMA) to improve the awards.

Chamber chief executive Babs Murphy said: “We had some great feedback from the boot camps with a lot of businesses telling us they helped put them on the right track.

“The input of Moira Decter and Ian Gordon, of LUMS’s Institute of Entrepreneurship, was invaluable and got the businesses attending thinking about their businesses in a different way.

“We hope those attending will submit some of the highest-quality applications we will receive at this year’s BIBAs and end up with some of the 18 prizes we will be handing out.”

The prize-giving ceremony will take place at Blackpool Tower in September.

For further details and to apply for the BIBAs, visit The deadline for entries is April 11.

For more business news go to