Consumer research team Motors ahead

Paul Hudson of Intersperience.
Paul Hudson of Intersperience.

A sandside consumer research firm is celebrating after securing a second five-year research contract worth more than £500,000, from car manufacturing giant General Motors.

The contract, which secures 35 jobs, involves five staff based at Intersperience’s office at Shoreline Business Park, near Arnside, and a team of 30 working at Lancaster University’s InfoLab21.

They will contact 1,000 GM Vauxhall and Opel owners each month across 15 European countries.

The multi-lingual researchers will carry out phone and email surveys of customers in 14 different languages and the results will be used by GM to help it achieve its target of being the best for customer satisfaction.

Intersperience chief executive, Paul Hudson, said: “We are delighted to have been awarded this contract.

“It’s a vote of confidence in the work we’ve already been doing for General Motors over the last six years.

“We have a wealth of research experience which means we can both provide value for money and deal with a complex international study.”

He added: “The resources and expertise we can access through our relationship with Lancaster University’s Infolab21 are second to none. It’s helped to clinch this second contract.”

Intersperience has also just completed two, one-year research projects for a Spanish firm looking to enter the UK’s renewable energy solution market and a syndicated research project looking at use of digital technology by under 18s.

Intersperience has more than 30 years expertise in studying and interpreting how technology impacts on consumer behaviour, experience and attitudes and multi-channel customer service strategy.

Headquartered in the North West of England, with its international research hub at Lancaster University, it has considerable global expertise and conducts research in more than 60 languages.

Its other clients include The British Council, Iceland, Samsung, Scottish Power and William Hill.