Company celebrates 100th anniversary with footwear gift to volunteers

Bridgedale's Chris Gordon with Patterdale Mountain Rescue Team.
Bridgedale's Chris Gordon with Patterdale Mountain Rescue Team.

Rescuers won’t be getting cold feet after a donation which will benefit hundreds of life-saving volunteers.

Sock brand Bridgedale, which has an office at Burton, near Carnforth, will kit out the Lake District’s ten mountain rescue teams twice a year.

More than 450 members covering Cumbria will receive footwear.

The firm said campaigns such as Britain on Foot were encouraging more people to get active outdoors and had led to increased visitors to Cumbria, making safety in the hills and the teams’ work more vital.

Glenn Bridge, equipment safety officer for the rescue organisations, said: “Our members need to be prepared for all eventualities, no matter how extreme the weather conditions are.

“Having comfortable feet is essential to ensure they get to any incident as quickly as possible.”

The teams involved are Cockermouth, Coniston, Duddon and Furness, Kendal, Keswick, Kirkby Stephen, Langdale and Ambleside, Patterdale, Penrith and Wasdale.

Volunteers will be supplied with WoolFushion socks, renowed for their thermal and moisture control properties.

The brand is popular with outdoor enthusiasts who walk, climb and take part in expeditions.

Mr Bridge added: “This crucial piece of kit is guaranteed to perform in all terrains and weathers, from climbing high on Scafell Pike to scrambling across Striding Edge.”

Bridgedale is marking 100 years of sock manufacturing in the UK and plans to donate to teams in the Peak District, Yorkshire Dales and Wales as part of its celebrations.

Managing director Steve Fowler said: “With increasing levels of call outs each year and the magnificent efforts of all team members, who give up their free time to protect outdoor enthusiasts, comfort in any conditions out on the hills should be a given.

“Here at Bridgedale, especially as we’re all passionate about the outdoors, this is an ideal starting point to show our appreciation of the vital work all mountain rescue teams do.”