The former Yates’ bar in Lancaster has been rebranded and treated to a £240,000 makeover in a nod to the city’s student population.
The Crafty Scholar officially opens in Church Street today, July 3, signalling a shift in focus by owners Stonegate Pub Co.
The company, which owns the Yates’ brand, said the rename was “a nod” to the city’s two universities.
At the helm is former landlord at Lancaster’s Pendle Witch pub in Penny Street, who said The Crafty Scholar “really gives the area a boost”.
The pub joins another Church Street bar – The Study Room – in using its name and branding to attract students who live in the city.
Church Street is becoming a hub for the city’s nightlife, with a number of new restaurants and bars opening over recent years. The relaunch has created six new jobs, and the pub will open daily from 9am, with a 3am closing time on Friday and Saturday nights.
Alastair Reid, former landlord at The Pendle Witch and now General Manger of the Crafty Scholar said: “The £240,000 investment at the pub really gives the local area a boost. We have introduced fresh, fast, handmade pizzas alongside our pub favourites.
“We have also installed a choice selection of local craft ales to complement our popular pints making it a venue that has wide customer appeal.
“Great entertainment combined with a team that has been boosted with six new members will get us off to a flying start as we showcase the venue to customers old and new.”
The pub is being officially opened by Lancaster’s Deputy Mayor today, Friday July 3, with a reception later including fire breathers, stiltwalkers and cocktail flaring.
The pub is also taking advantage of the recent national and local boom in cask ale, with Lancaster Brewery’s Red and Amber ales on tap.