Car company going back to the future

John Wildings Citroen
John Wildings Citroen

A Morecambe car dealership has expanded back into Cumbria, by acquiring part of a business it sold seven years earlier.

John Wilding Ltd, a Citroen dealership based in Northgate on the White Lund Industrial Estate, has acquired the Kendal Citroen business from Cox Motor Group, for an undisclosed sum.

The acquisition adds £8m in turnover to John Wilding Ltd, giving it a combined turnover of £20m.

The dealership has been rebranded as John Wilding Kendal and will focus exclusively on new and used Citroen sales.

John Wilding Ltd had previously owned the dealership before selling it to Cox Motor Group, owned by David Cox, in 2005.

Cox Motor Group remains the owner of the Honda and Seat dealerships that operate on the same site in Queen Katherine’s Avenue, known in the region as Kendal Motor Village.

Cox Motor Group also intends to expand too through its Volkswagen dealership in Morecambe and the four Honda dealerships it operates in the region.

Adrian Wilding, managing director of John Wilding Ltd, said: “We built up the Kendal Citroen business from scratch and operated it successfully for 12 years before selling it to David, who has also been very successful on this site over the past seven years.

“We have a good relationship with David and the opportunity to reacquire the Citroen business presented itself.

“It feels great to be back serving the people of Kendal once again.”

John Wilding Ltd was advised on the acquisition by David Filmer, head of the mergers and acquisitions team at Lancashire commercial law firm Harrison Drury.

Owen McKenna, head of the commercial property team at Harrison Drury, also advised.

Mr Filmer said: “Adrian and his team know the South Lakes area very well.

“Their exceptional knowledge of the Citroen brand meant this acquisition was a great fit for the business, allowing John Wilding Ltd to grow turnover significantly.”

John Wilding Ltd was established 45 years ago.

Adrian Wilding is now managing director of the firm and other family members also work for the business.

The company employs 30 staff in Morecambe and 11 in Kendal.