Bridal shop seeks business grooming

Kerry Breakwell, owner of The Bridal House in Torrisholme.
Kerry Breakwell, owner of The Bridal House in Torrisholme.

A bridal shop has made the eight-strong shortlist in the newspaper industry’s Local Business Accelerators (LBA) competition.

The Bridal Shop of Torrisholme, on Torrisholme Road, is among the local firms in with a chance of winning advertising in the Lancaster Guardian or Morecambe Visitor.

Around 500 newspapers are taking part in the initiative, which is open to firms aged between one and five years old.

Local winners will go to the national finals where they could win a year’s mentoring from Dragon’s Den’s Deborah Meaden plus a local advertising campaign devised by a top London creative ad agency. The Bridal Shop was founded in April 2010 and employs five people.

It has been nominated and shortlisted for the second year running for best bridal retailer in the The Wedding Industry Awards.

Owner, Kerry Brakewell, said: “We are very proud of this achievement as this is voted for by our customers so it shows we are doing a good job.

“We would benefit from regular advertising as I believe that advertising works but unfortunately it is the first thing to be cut when your cash flow tightens.

“Regular ardvertising works and it helps to build a household name and can help you be the one to go to when people need your services. I am a great fan of the Lancaster Guardian and The Visitor and when we can afford to we use our advertising budget with them.

“We would benefit from mentoring as we continue to grow and would appreciate any help and guidance given – with the retail sector struggling at the moment we would benefit greatly from this.

“We have nearly doubled our turnover in the first two years and we anticipate a growth of a further 25 per cent for the third year.

The other firms on the Lancaster and Morecambe Newspapers shortlist for this year’s LBA competition are Queen of Hearts Crockery, Legal and Mutual, Drinking Vinegar, Potts’ Pies, Broadband for the Rural North, Porter’s Trading, SCS Logistics Limited and Legal and Mutual.

Every week between now and the announcement of the local winners in February we will throw the spotlight on one of the shortlisted firms.