Lancaster launched its new destination brand on Lancashire Day, Thursday November 27, with free business workshops.
Developed and funded in partnership by key city stakeholders, the new destination brand for Lancaster will work to promote the city’s position as ‘one of England’s most vibrant historic cities where culture and heritage captivate and inspire visitors.’
Events for the day included free brand workshops organised by Lancaster and District Chamber of Commerce and Bay Tourism Association, where businesses were able to seek guidance on the practical applications of the city’s new brand, including specialist expertise for businesses on graphic design and copy writing.
Vicky Lofthouse, Lancaster and District Chamber of Commerce manager, said: “It has been a pleasure being involved in the process to create a new brand identity for Lancaster city as a tourist destination and we love the results. A credit to the city council and all key stakeholders involved.
“We look forward to using the brand and working with local businesses, encouraging them to use it too.”
Coun Ron Sands, the city council’s cabinet member with responsibility for tourism, said: “It’s now up to all of us to use these tools and let the rest of the country know that there’s nowhere else like Lancaster – a small city with a big story.”
Ruth Connor of Marketing Lancashire said: “Lancaster is one of Lancashire’s key destinations for visitors and Marketing Lancashire are delighted to have been involved in developing a new brand, which focuses on the cities unique heritage, world class events and distinctive cultural offering.”
The brand offers new logos and typeface for businesses to use in their product literature.
January will see the launch of the brand for Morecambe Bay.
Further details will be announced nearer the time.
Russell Reader of Lancaster University said: “It’s been a privilege to be part of the team tasked with developing a new brand for the city of Lancaster.
“The end result is something that does this very special place proud – myself and colleagues at the university are very much looking forward to incorporating the new brand into our student recruitment activity.”