A group of men – including local TT motorbiker John McGuinness – have stripped off to support St John’s Hospice.
The resulting photos will end up in a Bare Boys calendar, to be released next month.
Organised by Scott Paterson, who owns SP Signs in Morecambe, it is hoped the calendar full of Calendar Girls-style semi-naked photographs will raise £3-4,000 for the Lancaster-based charity.
Scott, 42, rounded up a group of local men to pose for pictures – taken by local freelance photographer Damon Parkinson – at locations including the Globe Arena, Morecambe beach, a garage workshop, VVV health and fitness club and behind the bar at the Dog and Partridge pub in Bare.
Scott and his friends came up with the idea as a way of helping raise awareness of testicular and prostate cancer.
“I have a friend at the moment going through chemotherapy,” Scott said.
“He is only in his thirties and as soon as I heard about him I wanted to raise some money.
“It all started as a bit of a laugh in the pub – we came up with the name ‘Bare Boyz’ as we are all based in Bare.
“We know of a few people who have had prostate or testicular cancer, and having a business it was easy for me to ring a lot of people and ask them to get on board.
“We wanted it to be a little bit of fun but also a bit serious – they are semi-naked shots but they are tastefully done.”
Scott used his local business knowledge to get sponsors and models on board the project.
“I’ve been in business for 14 years and I have built up a good relationship with local businesses, so I felt I was able to ask for support,” he said.
“At first, some of them were a bit sheepish but the second time around they couldn’t wait to get their kit off!
“It’s been good fun and has brought a lot of lads together; you don’t often get guys doing things like this and there’s been a good buzz around it.”
Scott even managed to get longstanding friend and TT biker John McGuinness on board.
“I have known him for about 30 years,” Scott said. “He is from Bare and so I got in touch with him and told him what we were doing and he was only too happy to help.”
Around 750 calendars are being printed, which will sell for £5 each.
Local businesses, including Morecambe FC, have donated £50 to sponsor the calendar.
A launch event is being held at the Dog and Partridge in Bare from 7pm on November 9.
Calendars will be available on the night and will also be sold in the hospice shop and in shops around Bare.