A real warm welcome from nature reserve staff

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Visitors to RSPB Leighton Moss have always experienced excellence in customer service but now, after staff completed training dedicated to the region, they can discover even more about the Morecambe Bay area.

Staff and volunteers at the nature reserve undertook the ‘Welcome to Morecambe Bay’ course, a bespoke customer service training programme that has already seen many of its customer-facing team successfully complete the one-day session, helping to build the reputation of Morecambe Bay as a world class visitor destination that excels in customer service.

Anya Kuliszewski, visitor experience intern, said: “We wanted to improve the quality of customer service as a first point of contact on reception or in the cafe and to learn more about how we fit into Morecambe Bay as a visitor destination.

“The training has made us look at the value of feedback as well as the importance of advertising the Morecambe Bay area.”

The course was developed by the Morecambe Bay Partnership and is delivered by The Via Partnership, specialists in professional development training who deliver Welcome to Excellence programmes in the north west.

Funded from the Morecambe Bay Partnership’s Coastal Communities 700 Days to Transform the Bay and the Headlands to Headspace Heritage Lottery programmes, the initiative is also backed by Marketing Lancashire and Cumbria Tourism.

Karen O’Donoghue of The Via Partnership said: “The Welcome to Morecambe Bay course and the customer-facing skills of teams such as those at RSPB Leighton Moss, will help sustain and grow visitor numbers to Morecambe for years to come.”

For more information or to book on courses contact: Helen.Heyworth@via-uk.com Tel: 01772 642400 or visit www.via-uk.com/welcome-to-excellence.