Veganuary is an annual challenge run by a UK non-profit organisation that promotes and educates about the vegan lifestyle by encouraging people to follow a vegan diet for the month of January.
Veganuary has inspired and supported millions of people to try vegan since 2014 – with participants from almost every country in the world.
The initiative has worked with businesses to drive up vegan options in shops and restaurants, and have made veganism more visible and accessible through their work with national and international media.