City agency proves national impact can come from Lancaster
From its office in Lancaster, Noise Agency has always believed that bespoke, high impact marketing doesn’t just come out of Manchester and London.
Account director Tom Willox said: “We are proud of our team, who are quietly driving national impact and growth for major household brands, who continue to put their trust in Noise to help achieve their nationwide sales and marketing goals.”
“Two of our most recent national campaigns showcase how we elevate each brand creatively, memorably and commercially across the UK.
“For Nurishment (part of Grace Foods), we were tasked with driving national wholesale sales and introducing their new Nurishment Fusion Flavours range to independent retailers across the UK.
"We designed and executed an intensive, 42 day national campaign across 22 major cash and carry locations, including Dhamecha, Parfetts, Lioncroft and Drinks Wholesale Group.
“By pairing eye catching brand activations, unique branded merchandise and winning moments competitions, we generated a substantial sales uplift, a high volume of competition entries and a select number of lucky winners.
"Hearing store owners say “Nurishment sells really well in my store, I love the new flavour” confirmed the commercial power of getting on the ground where buying decisions happen.
“Simultaneously, we activated LIKE (part of the Livekindly Collective) directly to Gen Z consumers with a high energy, taste led, campus tour at the Universities of Birmingham and Warwick.
"Targeting flexitarian and meat curious students, we created a vibrant, inviting brand activation serving freshly cooked plant-based hot dogs and popcorn chicken, alongside our fun and memorable activation games where students could win spot prizes throughout.
“By leading with taste rather than a lecture, we delivered huge volumes of freshly cooked sample servings across both campuses, driving massive student engagement and social media reach. The ultimate testament to the campaign was hearing student after student exclaim “No way this is plant-based – 10/10!”
“Whether we are influencing trade buyers in wholesale depots or creating memorable, first bite experiences for university students, our mission at Noise Agency remains the same: driving real rate of sale and long term consideration for brands on a national scale, proudly from Lancaster.”