Facebook will be financial winner of this election

Jane Binnion.
Jane Binnion.

Last week I delivered the last of three sessions on social media and the election.

It’s been a most enjoyable course.

I’ve said many times that one of the reasons that I was attracted to social media was because of the inevitable change in customer care and it’s great to see that happening

As the election draws nearer I’m looking forward to seeing how it all plays out on social media.

I know that people were really fed up with MPs calling each other names via expensive bill boards last time.

It will be interesting to see if that bad behaviour transfers to social media, or if politicians have learnt that we expect better behaviour from them.

I was fascinated to hear - though not surprised, as Facebook certainly know how to run a profitable business – that Facebook ran a free training day for parliamentary candidates last month, on how to use Facebook for campaigning.

Of course the emphasis is on the use of paid adverts.

They are smart those guys, and as I said a few weeks ago, Facebook will be the financial winner in this election.

I also ran a course for Lancaster Chamber of Commerce members last week and I became very aware that there has been a significant change in culture just in the four years that I’ve been teaching social media.

I asked the question that is commonly asked of me, what will you do if people write complaints on your page?

In the past this has worried people and participants have talked about deleting negative comments, but this time they just knew ~that they have to deal with public complaints well and quickly.

I’ve said many times that one of the reasons that I was attracted to social media was because of the inevitable change in customer care and it’s great to see that happening.

The fun stuff on social media this week has been a genius twitter account 50 Shades of Gran, @50shadesGran with wonderful tweets like; “She was surprisingly flexible for a woman in her eighties. She could do Tuesdays or Thursdays.”

Which is by far one of the tamer tweets.

The writer is putting a new chapter on their blog http://fiftyshadesofgran.blogspot.co.uk every week and this is certainly going to be the hottest story around for a while.

Enjoy and stay safe online.