It has long been said that everyone is a critic but in the 21st Century anybody’s views can be transmitted far and wide at the click of a button.
Today, a tweet to the right person can result in a, previously-difficult-to-solve, consumer complaint resolved in the time it takes to tap out 140 characters.
I don’t know anyone who books a holiday without making even a cursory reference to the myriad websites or forums which tell you which hotels serve cockroaches for breakfast and whether you are better off walking to Benidorm than flying with certain airlines.
Personally my problem with such sites is that, rightly or wrongly, I always question the motivation behind the postings - good or bad.
A gushing review always makes me wonder what the author has compared that particular experience against.
As for a stinking appraisal you have got to question what the state of mind of the writer is when they are pouring scorn on the subject of their ire.
I don’t know about you, but if I am hot under the collar about something I am not going to commit my thoughts immediately to paper or, in this case, the laptop.
Thinking about how you pitch a complaint is crucial to its success and is also prudent if you are going to post it publicly, such is the legal risk to anyone tempted to write an online critique.
As much I champion the right to free speech I am staggered by the downright stupidity of some who merrily insult, defame or in some cases blaspheme through their online rants.
It is unrealistic to expect every citizen to fully understand the laws of libel in full but more needs to be done to inform the more simple minded among us of what sort of thing is and isn’t acceptable to include in a posting.
Maybe a prominent note reminding the author that they must adhere to the basic laws of libel when telling the world their tale of woe about the faulty vacuum cleaner they bought from a powerful multi-national firm might not go amiss.