New role for holiday parks boss

Henry Wild.
Henry Wild.

The association representing Britain’s £4 billion holiday and residential parks industry has elected North Lancashire leisure entrepreneur Henry Wild into a senior leadership position.

Mr Wild, who lives in Cockerham near Lancaster, has become vice chairman of the British Holiday and Home Parks Association to which almost 3000 parks belong.

In his new role, Mr Wild, 39, will take on a range of responsibilities, including talks with regional, national and European governments on issues affecting the parks industry.

It’s a task for which he is well qualified having last year helped lead the successful campaign against UK government plans to impose 20% VAT on static caravans.

Mr Wild is a director of his family’s long-established holiday parks business, comprising Moss Wood Caravan Park in Cockerham, and Skelwith Fold Caravan Park in Ambleside.

A former pupil of Rossall School in Fleetwood, he began his working career at Moss Wood whilst studying for an HND in Recreational Land Management.

The 30-acre park, which has consent for 200 privately owned caravan holiday homes as well as touring pitches, was brought into being in the mid-Seventies by Mr Wild’s father, Syd.

During this time, Henry Wild also launched a series of successful entrepreneurial micro-businesses marketing specialist products from marquees to laser measuring equipment and whisky barrels.

His main focus, however, remained on Moss Wood where he began putting into practice the principals of sustainable management, and measures to protect the indigenous flora and fauna.

It was one of the first parks in Britain to scoop the David Bellamy Conservation Award when the scheme was introduced almost two decades ago to highlight Britain’s top pioneers of “green tourism”.

The park has continued to win a top gold award in the scheme every year since, and its high quality standards attract thousands of visitors each year from across the UK and overseas.

From an early age, Mr Wild became involved with the British Holiday and Home Parks Association, and he is currently director of its Cumbria branch to which over 100 county parks belong. Mr Wild’s father – who still plays an active role in the business – was formerly national chairman of the organisation, a position which Henry Wild is likely to assume in two years’ time.

As well as running his holiday park enterprises, Mr Wild also assists his wife Hannah with the running of her internet-based animal care business, Supplement Solutions based in Great Eccleston.

In addition, Mr Wild enjoys studying neuro-linguistic programming, a business management science, and has qualified as a master practitioner in the subject.

But although his term as vice chairman will mean an even busier agenda in the future, Mr Wild says his career to date has equipped him well for multi-tasking.

For that reason, he says, he hopes still to be able to find time to follow his interests in horse riding, field sports, motorcycling and piloting helicopters.