Lancaster’s Oxfam shop is among five of the charity’s stores to be refurbished under a pilot scheme which aims to provide local people with a greater sense of connection with the charity’s work.
The Penny Street shop will reopen on Saturday, October 27, promising to show its supporters the impact they can make on Oxfam’s work with poor communities around the world by shopping, donating or volunteering with the charity.
To help tell Oxfam’s unique story, each shop features unusual fixtures and fittings made using the same materials Oxfam uses to save lives, such as crates used to deliver vital supplies and corrugated iron from water tanks.
Combined with bold signage and displays throughout, in the charity’s recently relaunched brand style, the shops aim to deliver a bright and inspiring retail experience for Oxfam customers.
Oxfam worked closely with shop teams, taking time to listen to their needs in order to create an experience which connects people with the charity’s humanitarian, development and campaigning work.
Andrew Horton, Oxfam’s trading director, said: “This is a really exciting time for us.
“We hope the inventive and resourceful shop design connects people to our work and the incredible difference they help us make.
“The last time we fully reviewed our shop fit was in 2001 and the process of working with these pilot shops has been a combination of finding out what works well in our existing fit, as well as thinking about what we would like to do better in the future.”
Oxfam is hoping that the refitted shops will drive additional footfall and sales, helping the charity to raise even more money for its work fighting poverty around the world.
The first shop to reopen was in Henley-on-Thames at the end of September, where sales in the first week were up by 89 per cent versus the same week last year.