Landlords, police and door staff have teamed up to spread the word that Morecambe is a great place for a night out this Christmas.
The ‘Morecambe Safer Nights’ campaign will launch this Saturday and will run throughout December.
Campaigners want to spread a positive message that Morecambe has a range of quality pubs and that crime and anti-social behaviour is no worse than any other town centre.
Brendan Hughes, boss of ICU Security, said: “Morecambe has a lot to offer.
“But I don’t think it’s fair when people say it has a reputation for trouble.
“You’re always going to get a little bit of trouble here and there.
“But there’s a great atmosphere on a night out in Morecambe and the biggest issues all happen after midnight.”
Police will have a ‘zero tolerance approach’ to anti-social behaviour this Christmas and people are being urged to drink sensibly and know their limits.
Night time patrols will be carried out allowing officers to deal swiftly with any alcohol related incidents and anti spiking bottle tops will be handed out to keep revellers safe.
Landlords have all signed up to a dress code policy and are asking people to dress to impress after 10pm.
“We want to smarten Morecambe up and attract festive drinkers,” said Mr Hughes, whose staff work the doors at Morecambe late-night venues.
“We’re saying don’t go out in sports wear. Go to town and make an effort.
“And if you don’t feel safe, speak to the door or bar staff.”
Nigel Pearson, landlord of the King’s Arms on Morecambe seafront, when asked about Morecambe’s reputation for late-night trouble, said: “I think it’s very unfair.
“It’s no more dangerous than anywhere else. I think the late night crime has reduced a hell of a lot.
“There are some good pubs around here. We’re working with the police to keep the undesirables out.”
PC Andy Taylor, licensing officer for Morecambe, said: “As the Christmas party season gets under way, we want to make sure everyone has a safe and enjoyable night out.
“By adopting a dress code policy and a zero tolerance approach to anti social behaviour, we are encouraging people to respect themselves and think about the consequences of drinking too much.
“Thinking ahead and pre booking a taxi, discussing plans to get home with friends and making sure you know your limits will all help you to have an enjoyable night out.”
Morecambe Business Improvement District is also backing the campaign.
Anyone with concerns can contact police on 101. Always dial 999 in an emergency.
For further information about how to stay safe over Christmas visit www.lancashire.police.uk/campaigns/love-christmas-2015