A large turnout of people greeted the annual Morecambe Carnival parade despite rainy and cold weather.
Floats from local organisations, schools and businesses braved the weather to create a colourful spectacle down Morecambe promenade.
The parade set off from 1.30pm close to Morecambe lifeboat station and had an Olympics theme.
Winners of The Bay Trophy for Best Overall Float were Morecambe Town Council. Town councillors including chairman Darren Clifford, Tony Anderson, Clare Cozler, David Whitaker, Margaret Pattison and Josh Brandwood dressed as characters from Harry Potter.
Winners of the Arndale Trophy for best themed float, judged by who had the best Olympic theme, were the Volker Brooks float of schoolchildren from Trumacar, Westgate, St Peter's and St Patrick's schools. Their Brazil-themed float was supporting the Bay Cottages play park at Sandylands.
The Baybeat Band won the JB Catering Trophy for Best Musical Entry. Meanwhile, Stingray Swim School took the FSB Trophy for Best Small Business Float.
The Pit Barriers Trophy for the Judges' Special Award went to Heysham High School while the Zumba Ladies, who were all dressed as the 118 men from the TV adverts, won the EDF Trophy for Best Original Float.
Prizes were awarded on The Bay main stage where a programme of live music, including Alesha Dixon and Scouting for Girls, is going on throughout the afternoon and evening, rounding off with a fireworks display at 9pm.
Other floats in the parade included the Speed of Sight charity, the League of Splendid steampunks, EDF Energy, the Tracey Austin Dance Factory, Stephenson's Dairy, Westgate Scout Group, the Rainbow Centre, MAODS, Animal Care, St John's Hospice, Festival Market Traders, Morecambe Bloomers, Hest Bank Kennels, the Arndale, 1st Bare Boys Brigade, Wolfwood, Black Bear Computers, Shrimpette Cheerleaders, Morecambe Cricket Club, Stagestruck Theatre, Red Rose Steam Punks and Carnforth Carnival.
The parade was led by Morecambe MC, Michael Glen, and rounded off by police horses.
The new carnival king and queen, young Jacob Sykes and Mollie Potter-Thomas, were also in the parade.
Judges were Greg Lambert from The Visitor, Kate Fallis from The Bay, Father Tom Davis and the mayor, Coun Jon Barry.