Lancaster and Morecambe tourism brochures scrapped as council enters 21st century

Lancaster and Morecambe tourism brochures will no longer be printed.

Lancaster and Morecambe tourism brochures will no longer be printed.

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A guide promoting the merits of Lancaster to the outside world will be scrapped as the district undergoes a re-branding exercise.

Forty thousand copies of the ‘Historic Lancaster City and Morecambe Bay’ brochures, as well as a Morecambe equivalent, are produced annually and distributed to Visitor Information Centres across the UK in an effort to attract people to the district.

But Lancaster City Council has decided to focus on using the internet to market our district in future, saving £10,000 in distribution costs.

 

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