A student band from Lancaster University have taken the “neknomination” drinking game craze to a much nicer level.
Jack Schofield, guitarist for the band The Marties, handed out flowers to a stranger in Lancaster city centre and nominated other people to do the same.
Jack said: “It’s only a matter of time before someone young and impressionable starts copying the silly Neknominations of people our age.
“If I had a younger sibling I wouldn’t want them to try it, which is one of the reasons it needs to stop. There’s been a great response to the Nice Nomination video.
“It’s made people realise that they were getting sick of the Neknominations and we’ve had lots of people posting their own responses.
“There’s one where someone leaves energy drinks around the university library with post-it-notes saying ‘keep going’, and another where someone gives chocolates to the staff at A&E.”
The different take on the craze - where people record themselves downing alcoholic drink and post them to social media sites, nominating someone else to do the same – has come as the county council’s health chief has urged people to beware of games that encourage binge-drinking.
Azhar Ali, Lancashire County Council’s cabinet member for health and wellbeing, said: “The problem with these drinking games is that people think they’re a bit of harmless fun. However, as we’ve seen recently in the news, things can quickly get out of hand and lives can be lost.”
There have been reports in the media linking the deaths of four people across the UK to Neknominate in recent weeks.