Hollie has designs on NHS campaign

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Bentham schoolgirl Hollie Lawson has been named as one of the winners of a national NHS poster campaign after her design was judged the best of more than 400 entries.

The children’s colouring competition held over the summer to design cartoon characters for the NHS campaign received 430 entries from across the north west.

The competition was open to primary school aged children to create characters that will be used to help promote the role of local pharmacies in providing advice and treatment for common health complaints.

Four designs were chosen to be winners, which highlight the important role of the local high street pharmacy store in providing advice and treatment for people with coughs, sore throats, upset stomachs and the flu.

And Tatham Fells CE Primary School pupil Hollie, six, was named as one of the winners.

Elaine Darbyshire, director for strategic communications and NHS North of England, said: “It has been a real pleasure going through all the wonderful designs – we found it impossible to select just one overall winner, which is why we went for four of them.

“We have a campaign which focuses on “two massive reasons” to use your local pharmacy.

“The four designs feature in a winter health advice leaflet and on a series of posters that organisations will be using.”

The designs will be used as part of the national NHS Choose Well campaign, which aims to give people information so that they know where to go to in the first instance to get fast, expert advice when they need it and how to help themselves if they have a common illness or ailment – and help ease the pressure on A&E and 999 services at the same time.

Hollie’s cartoon character promotes the message that your local high street pharmacy can help if you have sickness and diarrhoea.

Vic Standing, pharmaceutical advisor for the north west, added: “Your local pharmacists can give you expert, confidential advice and treatment, without having to visit your GP, dial 999 or visit A&E.

“Having a few basic essentials in your cupboard can help to treat the symptoms for many common illnesses such as coughs and colds.

“Paracetamol and Ibuprofen for example can help with pain relief for anything from backache, to a sprained knee or stomach ache and can help to reduce a high temperature.

“Pharmacy staff really are your local experts on this.”

A copy of the leaflet can be downloaded from http://bit.ly/WenXOQ.