Lancastrians are being asked to pick up one piece of litter a day in a bid to clean up the streets.
Lancaster City Council spends £1.5m a year cleaning up rubbish strewn across the district’s highways and byways, and is calling on people to make a New Year Resolution to help keep the district clean in 2015.
The council said that if every adult in the district picked up just one piece a day there would be up to 100,000 fewer pieces of rubbish to clean up.
Coun David Smith, cabinet member with responsibility for environmental services, said: “We have a beautiful district and we all want to work together to keep it that way. The council has its role to play but so too does the public – we need everyone to take a bit of pride in where they live and it doesn’t take much to make a difference.
“If we all just picked up one piece of litter and put it in the bin, imagine how much cleaner the district would look.
“Of course the best thing would be for the rubbish not to be there in the first place.
“The council actively targets litter louts and anyone seen dropping litter can expect to have to pay £80 for the privilege.”
Anyone wanting to get involved in an organised litter pick can contact email@example.com.
If you have a litter problem in your area you can report it online at www.lancaster.gov.uk/streetscene.