Shop owners and businesses in central Morecambe are invited to ‘bring in the Bay’ and to dress their shops to celebrate Morecambe Bay.
Following on from last year’s successful ‘Eric’ themed competition, this year’s window dressing events will celebrate the Bay: from fishing to kiting, beach to birds and of course, the famous shrimp.
What we know of today as the town of Morecambe developed out of the small fishing village of Poulton-le-Sands and much of the town’s character can be said to stem from its relationship with the Bay.
The Bay has always been vitally important to the economy of the area, both in terms of its resources and its spectacular views and this is now being celebrated as part of Morecambe Townscape Heritage Initiative (THI) 2: A View for Eric, a project funded by the Heritage Lottery Fund and Lancaster City Council.
THI’s seek to invest in and regenerate historic town centres and help communities learn about and look after their heritage. Supporting the businesses within these areas is an important part of this and window displays offer a cheap and effective means of promoting identity and quality.
To inspire and enlighten businesses, a FREE workshop in visual merchandising will be held on Tuesday, May 6 at 56-58 Euston Road, just off New Town Square, between 10am and 3pm with lunch provided.
The professionally taught workshop will mix theory and demonstrations, showing how to create stunning but simple window displays and, for the first time, how to present eye-catching internal displays to draw in the customer even more.
Putting this into practice, businesses are then invited to create their own displays and enter a competition to find the best Bay themed displays.
These should be up by what would have been Eric Morecambe’s birthday on Wednesday, May 14 and stay in place for a minimum of two weeks during which time the efforts will be judged by a small panel, once again drawn from the local community.
A selection of prizes will be available to the winning entries.
Coun Janice Hanson, chair of the judging panel and portfolio holder for economic regeneration and planning, said: “The training and competition offers businesses a fantastic opportunity to learn and perfect some basic but very effective skills which can help showcase what Morecambe businesses have to offer.
“The judging panel, visitors and shoppers alike can hopefully once again look forward to seeing some wonderful window creations that will help celebrate the town’s seaside heritage.”
To book a place at the ‘windows’ workshop email firstname.lastname@example.org or call 01524 582307 by Friday, May 2.
Application forms to enter the competition are available at Morecambe Town Hall and online at www.lancaster.gov.uk/viewforeric and should be submitted by no later than Friday, May 9.