A rise in the number of people killed on roads across the Lancaster and Morecambe district has sparked a new safety campaign.
Throughout October, Lancashire Police will step up patrols and enforcement on several key routes.
It comes after what officers described as a ‘recent rise’ in fatalities and serious injuries in the north of the county.
Police believe the increase in deaths was caused by the summer’s good weather, attracting more cyclists, motorcyclists and pedestrians.
Operation Bramble aims to reduce the number of casualties, particularly among vulnerable road users, in Lancaster, Morecambe and Fleetwood.
Sergeant Nigel Ralphson, of Lancaster Police’s Road Policing Unit, said: “Most collisions have been caused by road users not giving the road their full attention. Furthermore, it should be said it is no one group’s fault.
“For example, in the majority of cases when a pedestrian or motorcyclist has been knocked down, it is actually the pedestrian or motorcyclist who is at fault, whereas when a cyclist has been knocked down, it is generally not the cyclist’s fault.
“Everyone, whether they are on foot, two wheels or four, has to play their part to ensure we can reduce the number of people killed or seriously injured on our roads.
“In particular, I would strongly encourage the region’s motorists, particularly motorcyclists, to take advantage of the variety of courses offered by Lancashire County Council. Many of them are free and will do a great deal to help you be safer on our roads.”
As part of the campaign, Lancashire Police will be concentrating on the A683 between Lancaster and Kirkby Lonsdale, where the majority of collisions are caused by drivers taking the corner too quickly and where, in a third of cases, the driver has been a teenage female.
Other roads where police will be more visible this month include Lancaster Road, Morecambe, the A588 between Poulton and Lancaster, the A586 between Garstang and Poulton, the A6 between Lancaster city centre south and Galgate, the A6 around Morecambe and the A6 around Wyre.
To find out more about road safety courses offered by Lancashire County Council, visit www.lancashire.gov.uk/online/services/roadsafety
Figures released by Lancashire Police earlier this year showed 123 people either lost their lives or were seriously in road accidents in 2012.