Police are backing a national campaign aimed at helping parents to protect children from sexual abuse.
Officers are urging parents to contact the police if they suspect their child or someone they know is being targeted.
The message comes as part of the NSPCC’s Underwear Rule campaign which was launched on Monday, July 8.
The six week drive will help parents by offering them guidance to help teach their children about sexual abuse.
Head of Public Protection for Lancashire Constabulary Detective Superintendent Ian Critchley said: “We are pleased to be supportingthis innovative campaign which aims to raise awareness about the importance of educating children about staying safe and speaking out.
“We know that for many it can be a difficult topic to broach but prevention is always better than cure and we can’t underestimate the importance of those early conversations to make children aware of the dangers.
“Parents and carers should be aware and look out for the warning signs and report any unusual behaviour to the police or local children’s services department.
“Young people, who regularly go missing from home, truant from school, are friends with significantly older people, have received money or gifts or come home with unexplained injuries or bruises are all warning signs.”
Anyone who is concerned that a young person in their care is being sexually exploited should contact their local police on 101 or the NSPCC helpline on 0808 800 5000.